Our Story




A Grand Rapids native and the oldest of seven children, Elisabeth has always had a natural knack for leading. From directing her siblings in theatrical productions at family gatherings, to initiating and overseeing games with the neighborhood kids, she had plenty of opportunities to hone her leadership skills from a very early age.

Never one to shy away from a challenge, Elisabeth was able to channel her incredible sense of drive into competitive gymnastics. For 12 years, she learned valuable lessons in discipline and inner strength, battling through multiple injuries, losses, and the ever-present fear of failing. The competition and discipline molded her into the strong leader and entrepreneur she is today, teaching her to embrace her fears and blaze a trail for others to follow.

While attending college at Michigan State University, she enrolled in school at Chic Cosmetology on a whim and knew she had found her true calling. After graduating beauty school, her drive and determination kicked into high gear! After assisting for a year under a fabulous teacher and Redken educator at a high-end salon in Grand Rapids, she was able to apply her passion and new-found knowledge. Wanting to push her knowledge as far as possible, Elisabeth passionately continued to pursue her education and effortlessly absorbed new lessons as she traveled to New York, Los Angeles, and Chicago, chasing the newest techniques and information so that she could become a top artist in her field.

While taking classes and workshops from some of the top names in the industry, Elisabeth started to became a hot commodity in the Grand Rapids area. She settled into a comfortable, predictable routine and was developing a thriving local following, but she wanted to take her career to the next level. When a unique opportunity came to her from out West, she couldn’t pass it up! She decided to accept a position as a Color Specialist in the renowned ARIA Resort Salon on the Las Vegas strip. Elisabeth quickly built a name for herself in the Vegas area and became highly sought-after for fashion shows, photo shoots and celebrity events alike. Her unique ability to cater to the specific needs of each of her guests singled her out as a one-of-a-kind talent! The Vegas strip is home to a multitude of people with a wide range of needs and Elisabeth was more than up for the challenge. From celebrities and CEO’s to cocktail waitresses and tourists, Elisabeth not only provided world class service to all walks of individuals but also had the pleasure of contributing to the editorial world, working behind the scenes at fashion shows and catering to the international elite. She used her time at the ARIA to soak up a real-world education from some of the top artists in her field.



After her fast success at the ARIA Salon, Elisabeth was recruited by the ultra-exclusive Mandarin Oriental Las Vegas, a sister company of the ARIA. While there, she added to her rapidly growing resume, getting the opportunity to color and style hair for exciting events like the academy of country music awards, playboy shoots, and The Miss America pageant!

While Elisabeth enjoyed the excitement and experience gained in Las Vegas, she had bigger dreams to chase. The busyness and non-stop action of the Vegas strip helped clarify and solidify her desire to open a salon of her own. She wanted to marry her passion for helping people with her love for creating stunning hair, all while nurturing a positive, uplifting environment for everyone to enjoy. Elisabeth moved back to Grand Rapids in 2012 to make that dream a reality, and opened Chasing Vanity Salon and Spa the following year!  Chasing Vanity is a high-end salon and spa with a friendly atmosphere and has been helping people look and feel like a celebrity since 2013. Elisabeth loves helping her team of artists nurture their individual careers and has a true passion for coaching and educating them along the way. She is committed to keeping Chasing Vanity at the forefront of what is trending by inviting top educators and artists in the industry to host educational classes for her team.

Chasing Vanity Medi Spa is Elisabeth’s latest venture and will open in April of 2019! CV Medi Spa will offer a a range of professional, medical spa services including filler, Botox, skin pen treatments, dermaplaning, chemical peels, microblading, and so much more! She is ecstatic to be bringing a whole new level of service and pampering to the Grand Rapids community, and cannot wait to start the transformations!

When she is not working, Elisabeth is a self-proclaimed adventurer with insatiable wanderlust. She has a passion for new experiences and cultures and travels as much as her busy schedule allows. She lives for an adventurous hike, a sandy beach, and quiet time with her husband Adam.