Where you can become the best version of yourself.

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Elisabeth, a Grand Rapids native and the eldest of seven children, has always been a natural leader. From an early age, her unwavering drive and determination fueled her journey to overcome challenges and create opportunities—not just for herself, but for others. Her experiences in competitive sports taught her discipline, resilience, and the importance of embracing fear to achieve greatness, lessons she carries into every aspect of her entrepreneurial journey.

Initially, Elisabeth thought her path might lead to nursing. She began her studies at Michigan State University, driven by a desire to help others. However, her true passion for creativity and connection soon led her to pivot toward cosmetology, where she discovered the perfect blend of artistry and care. This decision set the foundation for her entrepreneurial journey.

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After graduating from Chic University, Elisabeth sought advanced education under top mentors in Grand Rapids and beyond, training with industry leaders in New York, Los Angeles, and Chicago. This dedication to growth led her to the Las Vegas Strip, where she honed her skills as a Color Specialist at the renowned ARIA Resort Salon and the Mandarin Oriental.

In 2012, Elisabeth returned to Grand Rapids armed with a wealth of knowledge and a burning desire to create something extraordinary. She opened Chasing Vanity Salon in 2013, combining her passion for beauty with her entrepreneurial spirit. Her drive to innovate didn’t stop there—by 2019, she expanded her dream by launching CV Medi Spa, a cutting-edge aesthetic practice that blends science and artistry to empower clients through transformative care.

As a business owner, Elisabeth’s true passion lies in fostering the growth of others. She is committed to shaping the careers of her team, providing mentorship, education, and opportunities to help them thrive. By inviting top educators and industry experts to Chasing Vanity, she ensures her team stays ahead of trends and continues to set new standards for excellence.

Elisabeth’s entrepreneurial journey has not been without obstacles, but her determination to overcome adversity has only strengthened her commitment to empowering women in business. She strives to pave the way for others, creating a space where talent is nurtured, potential is realized, and dreams become reality.

When she’s not leading her team or exploring new business ventures, Elisabeth loves traveling, playing pickleball, hiking, and spending time with her neices and nephews, and her husband, Adam. Her adventurous spirit fuels her creativity and inspires her to keep pushing boundaries, both personally and professionally.

Through her dedication to innovation, empowerment, and excellence, Elisabeth continues to redefine what it means to be a leader in beauty, aesthetics, and business.

The Dream Team

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A smiling woman with short blonde hair wearing a black shirt and jeans, standing in a modern hair salon.

Salon Guest Coordinator
As one of the original team members, Abby has been with CV since day one! Her role as Salon Guest Coordinator has granted her the amazing opportunity to serve our guests, and provide exceptional guest service. One of her favorite parts of being on the CV team is the opportunity to get to know and form meaningful relationships with our amazing guests. Abby is an avid lover of sweet treats, changing her hair color, curling up on the couch with her husband, Tony, and going on adventures. In January 2024 Abby embarked on her greatest adventure yet when she and Tony safely welcomed their beautiful son Sawyer into their family. When she is not at CV, she loves soaking up all those baby snuggles, a good cup of coffee, and playing with her three cats.
Instagram: @SweetAbbyCakes

Salon, Stylist
Meet Allie, your hair guru with a passion for staying ahead of the curve! With one year of experience in the salon industry, she thrives when providing blondings, updos, and lash lifts and tints, as this is where she believes she can really bring creativity to life. Education is at the forefront of Allie’s professional career journey. She is always eager to learn something new and tries hard to stay on top of the latest trends in the industry. Outside the salon, you'll find Allie hanging out with her feline sidekick and best friend, Nugget. She would love to embark on a stylish adventure with you soon.
Instagram: @hairbyalliebrott

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Medi Spa, Aesthetic Nurse Injector
Ashton is a licensed registered nurse with a lifelong passion for medical aesthetics. She worked for many years as an ER nurse before transitioning into professional aesthetic nursing. She received her neuromodulator and dermal filler certifications from The American Academy of Facial esthetics (AAFE). Ashton is a member of both the International Society of Plastic and Aesthetic Nurses (ISPAN) and the AAFE. With an active mind, Ashton continually pursues additional opportunities for advancing her aesthetic nurse education, and she is currently working on completing her masters degree in nursing. Ashton supports a deep commitment to safe nursing practice and has been recognized for her excellent communication skills. Through the application of shared decision making, Ashton meticulously strives to grasp her clients’ individual aesthetic objectives, thereby formulating personalized treatment plans that are precisely tailored to meet their needs. She showcases a distinctive talent for establishing a robust collaborative connection with her clients, ensuring they always feel comfortable during their treatments. Ashton lives in the Battle Creek area with her husband, two dogs, one cat, eleven chickens, and eight ducks. Apart from CV Medi Spa, Ashton enjoys being outdoors, working on creative home projects, traveling with her husband in their RV, and spending time with her pets and close friends.
Instagram: @ashtonthenurse

Salon, Stylist
With many years of experience in the hairstyling industry, Bjanka is a true professional known for her exceptional skill and creativity. Specializing in color, blonding, and extensions, she has earned a reputation for delivering personalized, high-quality results that exceed client expectations. Passionate about staying up-to-date with the latest trends and techniques, Bjanka combines expertise with a keen eye for detail to create stunning looks for clients of all ages and styles. With a commitment to ongoing education and a dedication to customer satisfaction, Bjanka is poised to continue making waves in the world of hairstyling.

Salon, Stylist, Kevin Murphy Session Stylist
Meet Becca a.k.a. Becks. Becks graduated from Aveda in 2016 and has been with CV since. Becks excels in cut and color services and has a firm belief that they go hand in hand. Becks is adamant that the looks she creates with her guests should check off the three F's Flexible, Functional, and FABULOUS. Becca is a session stylist with Kevin Murphy and is involved in the assistant training program at CV! When she is not behind the chair you can usually find her with some sort of animal, usually with my dog Reagan, but occasionally with an Alpaca or two. Becca can't wait to meet you in her chair, to make you look and feel your very best.
Instagram @becksdoeshair

Salon, Stylist
Introducing Gabriella! Passionate about blondes, she's the go-to hairstylist for creating stunning, sun-kissed looks that light up her client’s lives. With a flair for crafting the perfect shade of blonde tailored to each client's unique style and personality, Gabriella is dedicated to instilling confidence and fabulousness! When not behind the chair, she enjoys hanging out with friends and soaking up inspiration for her next creative masterpiece. As a travel enthusiast, Gabriella explores new destinations near and far, always seeking fresh perspectives and trends to bring back to her clients. Join her on this hair adventure, and let's turn blonde dreams into reality! Book an appointment today and create magic together.
Instagram: @vitalecolors

Salon, Stylist
Meet Gina, a seasoned Hair Stylist with over 31 years of experience. Her adoration for working with hair has remained steadfast throughout her career, with a particular fondness for foiling, color transformations, and complementing them with trendy haircuts. Gina considers herself fortunate that her passion seamlessly transitioned into her profession, enabling her to enhance people's beauty and empower them to express themselves authentically through fresh cuts and colors. Outside the salon, she revels in soaking up the sunshine outdoors or spending quality time with her son, friends, and family.

Salon, Stylist
Meet Haley, a.k.a Hale. She graduated from the Cosmetology Program at Northern Michigan University in 2018. One of the many things she loves about her job is helping enhance others' natural beauty. Haley is a firm believer that clients should leave the salon feeling like the best version of themselves, because it is all about them! Her specialties include customized color services, hair cutting, styling, Brazilian Blowouts, and soon-to-be extensions. Outside of the salon, you can find Haley watching the latest episode of The Bachelor, spending time outdoors, or searching for the best margarita.
Instagram: @stylesbyhale

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Medi Spa, Sales Desk
With over 20 years of experience in the skincare industry, Jen has witnessed its remarkable evolution since her initial foray. She admires the significant advancements in treatments, noting their nearly painless nature, transformative effects, and minimal downtime requirements. Jen finds immense joy in observing clients achieve their skincare goals and witnessing their self-confidence flourish as a result. Beyond her professional pursuits, she enjoys gardening, hiking, gathering around a bonfire with loved ones, indulging in reading, and exploring vintage jewelry.
Instagram: @jenhyde007

Salon, Stylist
Introducing Karinne! She has been an integral part of the Chasing Vanity team for nearly three years. She specializes in hair extensions and holds certifications in multiple methods, her personal favorite is the invisible bead extensions. Karinne goes beyond just making your hair look and feel amazing, she strives to create a fun and lively atmosphere in her chair, filled with laughter and engaging conversations. If you have any questions about hair or extensions, feel free to call Chasing Vanity or reach out to her on Instagram. Karinne is excited to meet you and help you achieve your hair goals!
Instagram: @karinnerose.hair

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Salon, Stylist
Meet Lindsy, she has been with Chasing Vanity since 2017 and she has over 15 years of experience in the salon industry. She has a passion for color and loves a natural look. Whether that is a perfect dimensional brunette or a seamless blonde, she strives for perfection in every color. Lindsy is certified in Brazilian Blowouts. If you are looking to smooth your hair for more manageability, this service would be perfect for you! Education has always been important to Lindsy since she started her stylist career. This industry is constantly changing, and so Lindsy makes it a priority to seek out new classes to refine her skills and stay up to date with the latest trends and techniques. When she is not at work, she loves spending time with her husband, two dogs and friends. She enjoys traveling, cooking, hiking, and getting out to the lakeshore as much as possible in the summer.
Instagram: @lbhair_gr

Salon, Stylist
As a seasoned hairstylist with 27 years experience, Lisa has developed a passion for all things hair-related, with a special love for haircuts and color, particularly blonding services. She is proud to be a part of the talented team at Chasing Vanity and is always ready to grow and learn new techniques. When not behind the chair, Lisa enjoys home projects, the outdoors and especially, spending time with her family.

Salon, Microblading Artist, Makeup Artist
Meet Madeline, but feel free to call her Maddie! Joining the CV family as a makeup artist in 2015, she found a passion in helping people feel their most confident. This led her down the path of Permanent Makeup, becoming a certified Phi Academy BoldBrows Artist in 2021, and a Permanent Makeup Academy Nano Brows Artist in 2022 as well as earning a Lash Technician certificate in 2023. As a makeup artist, Maddie loves offering dramatic, clean and everything in between. She took her meticulous eye for detail and ventured into Permanent Makeup. She has dedicated herself to delivering the latest and greatest Microblading and Nano Brow techniques, and she has invested in expanding CV’s Permanent Makeup service offerings. As a true artist, Maddie strives to give each client a personalized beauty experience leaving them feeling their most confident. She specializes in brow design, Microblading and Nano Brow, airbrush makeup, and classic lash extensions. Maddie has performed in professional and community theater and film productions since the age of 9. It was through this adoration of performing that she was able to find her passion for makeup. When Maddie isn’t at CV, you’ll find her snuggled up with her dog Oscar Wilde and her husband, David. She also enjoys theater, concerts, camping and going to the movies.
Instagram: @wake_up4makeup

Salon Guest Coordinator
Meet Mary Elizabeth, affectionately known as M.E. She has been an integral part of the CV Salon team for three years. She embraces the role of a dedicated mother to her two delightful girls. Professionally, she assumes the role of the welcoming face you'll encounter as one of CV’s Salon Guest Coordinators. Her passion revolves around linking guests with the ideal stylist to manifest their hair dreams. She is also skilled in maintaining CV’s top-notch retail offerings. Be sure to reach out to the front desk, and embark on your journey with Mary Elizabeth. She will ensure that your appointment is nothing short of extraordinary!
Instagram: @maaaryelizabeth

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Salon, Guest Coordinator
Meet Payton! Payton is currently embarking on an exciting journey to become a nurse, a path she's pursuing with passion and dedication. Payton loves the idea of blending healthcare with beauty to create confidence in others. She is looking forward to pursuing her dream to become a nurse injector. Eager to kick start her career, Payton was afforded with the opportunity to begin her professional career at Chasing Vanity, joining as a Salon Guest Coordinator, and she is quickly excelling as a leader. As she works diligently with the salon team, she's also lending a helping hand whenever needed, gaining valuable experience of the industry, and laying the foundation for her future career. When she's not immersed in her studies or at work, Payton finds joy in exploring new places and embarking on adventures through travel. With a relentless drive to push boundaries and create confidence in others, Payton eagerly awaits the opportunity to meet you at your next CV Salon appointment!

Medi Spa, Medical Assistant.
McKenna, a 2017 graduate in medical assisting, is dedicated to her profession and passionate about helping others. She joined the CV family because she fell in love with the staff’s energy and welcoming environment. McKenna is known for her excellent communication skills, attention to detail, her sharp wit and contagious laughter that lights up any room. When not at CV Medi Spa, McKenna is likely spending time with her beloved dogs, Gus and Yogi. She also enjoys spending time with her husband, attending and organizing Celtic festivals, and trying any cheese pizza she can find.

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Salon, Stylist Apprentice
Meet Shi! Shi has been with Chasing Vanity for 2 years. She has worked at the front desk since 2022 and is now a stylist! Shi graduated from Douglas J Aveda Institute in 2023 and is passionate about client experience and dimensional color. Effortless blondes and brunettes are where her heart is, and wants to guarantee that every client that sits in her chair feels welcome and leaves feeling taken care of. Shi also offers lash lift and tints and loves performing them. When she is not behind the chair, Shi spends her free time with her dog, Dixie, her family, going out with friends, and spending every possible moment in the sunshine with a book in hand.
Instagram: @shisteinberghair

Salon & Medi Spa, Guest Coordinator
Stacie is a dynamic individual with a diverse range of interests and talents! Her dedication to Chasing Vanity from the beginning and her multifaceted skills in hairstyling, nail art, and all things beauty demonstrate her commitment and versatility. As a child, she wanted to be a veterinarian and although her professional career took a different path, her love for animals reflects her true compassionate nature. Her laugh lights up the room, and it can be heard throughout Chasing Vanity every time she is in the office. Amidst her busy schedule, she still finds time to travel, spend time with her family, and cuddle on the couch with her adorable dog Dixie.

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Salon, Stylist Apprentice
Originally from Grand Haven, Tatum has always loved everything beauty related. She moved to Marquette where she attended Northern Michigan University and graduated in cosmetology. Although Tatum fell in love with the UP, once she graduated she came to the Grand Rapids area and found her home at Chasing Vanity Salon. As an apprentice stylist in the assistant program, Tatum is immersed in the art of hair, perfecting her craft with each day. For Tatum, Chasing Vanity is not just about the look, it's about the feel. The warm and inviting atmosphere that greets you at the door and the personalized care that follows you throughout your entire experience. Tatum is here to learn, create, and ensure your visit is nothing short of fabulous. In her free time, you can find Tatum hanging out with her friends, going on walks, hiking, and cuddling with her kitten Koala. Tatum can't wait to meet you and add a dash of relaxation and confidence to your day!
Instagram: @tatumbeauty

Salon, Stylist
Meet Sara, but most of her clients know her as Taylor. With 15 years of experience in the industry, Taylor specializes in hair color, haircuts, and styling. Her favorite techniques include "lived in blonde" and razor cutting. Sara loves staying up to date with the latest trends and techniques by attending new education regularly to ensure she provides her clients with the best custom tailored looks that are perfect for their individual frame. When she is not at the salon, you can find her chasing after her two daughters or exploring the new local food spots! She can't wait to have you in her chair and to help you find the perfect look for you!
Instagram: @sarataylorhair

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Medi Spa, Medical Aesthetician & Certified Laser Technician
Meet Terri, a licensed medical aesthetician and certified laser technician. Her passion for the beauty industry and achieving beautiful skin began in high school, although it took her years to recognize this passion. In 2018, she decided to change her career path and pursue medical aesthetics. Terri graduated from Douglas J Aveda Institute. Terri received her laser certification from National Laser Institute in 2020. Working for Chasing Vanity is where Terri found her professional home and her experiences have taken her knowledge to new heights. Terri is passionate about achieving her client’s goals through a combination of skincare and laser services right alongside the perfect medical grade product regimens in order to meet their specific aesthetic needs. Terri is a mother to the most adorable little boy and she has a dog named Leo. In their spare time, you can find them at the beach and taking long walks (a.k.a shopping).
Instagram: @youresti_terri